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Ezine Advertising
Special Note: If you are new
to advertising and do not have much past experience in promoting, I would suggest to start advertising in forums and classifieds
first before you start here. Once you find out what works there, come and explore this section. Ezine advertising
can be expensive and it takes some advertising talent to make it work.
What Is An Ezine?
An ezine (electronic magazine) is much like a traditional magazine or newsletter...only
it's delivered via email. People sign up to receive it for free or a monthly subscription fee. Most ezines are published weekly,
but some are published daily, monthly or bi-monthly.
Types of Ezine Ads
Classified Ads: the cheapest ads you can buy. Classified ads are limited
to two or three lines and placed at the end of the ezine. Unless you place a classified ad in an ezine with 30,000 subscribers
or more, your chances of getting a response are very small.
Sponsor Ads: these are more expensive than classified
ads, but will give you much better response. Sponsor ads can be placed at the top, middle or bottom of an ezine issue. You
can include more text in a sponsor ad so it's a good way to test your copy before going all out on a solo ad.
Solo Ads: these are the king of all ezine ads because
your offer is sent exclusively to everyone on the mailing list and gets the full attention of the subscribers. No articles
or other content is included. Solo ads can be expensive, but they can increase your response by as much a 100% over sponsor
ads. You can usually expect a 10% response rate from a good solo ad. In other words, if you purchase a solo ad for $100 in
an ezine with 10,000 subscribers, you should expect about 1,000 highly targeted visitors.
Note: Solo ads can be purchased for as little as $10.
You will usually get a better response from a $10 solo ad sent to 500 subscribers than you will from a $10 classified ad sent
to 5,000.
The fastest and easiest way to get traffic is to tap into
other people's lists. If you're on a tight budget or want to get started quickly without a website or a list of your
own, then ezine advertising might be your best choice.
Three reasons why ezine advertising is the perfect solution for beginners
who want to get into profit fast:
1. It's highly targeted. People subscribe to ezines to receive information
about very specific topics like affiliate marketing.
2. It's cost effective. You can find ezines that sell solo ads
for under $20.
3. It's a quick way to get traffic. You can place an ad tomorrow
and see profits by the end of the week.
Ezine Advertising is the number one choice of experienced marketers
for driving laser-targeted traffic to their websites. If you place a good ad in a good ezine, you can expect response rates
of 10% or more.
Here is a good list of ezines that you can place your ads in:
Do Ezines Produce Results - Contact the Advertisers!
The surest way to maximize your results from any ezine is to ask people who
have already advertised. Take a few minutes to contact one or more people who have placed ads similar to the one you want
to place. Tell them you're new to ezine advertising and are afraid of losing money. Most people will be glad to help you out.
And if they had a bad experience, they'll definitely let you know.
In addition, if you see the same ad running multiple times, that's a good
indication that it was profitable. Smart marketers will run the same ad at least three times if the first one was successful.
Here's an example:
Subject: John, about your ad in (Ezine Name)
Hi John,
I'm just getting started on the Internet and I
was hoping you could help me out.
I noticed your ad in Action Marketing News and
was wondering what kind of response you got.
I'm on a tight budget and don't want to lose money
my first time out.
I appreciate your help.
[Your Name] Here are some suggestions for writing ads:
- Add a personal endorsement. With all the hype online, people are more likely
to read and click on something that you personally recommend.
- Use a testimonial from the salesletter for the product you are promoting.
That's an easy way to get content for a good solo ad.
- Use other people's ads. One of the bests ways to come up with ideas for good
ads is to read ezines. Look for ads that catch your eye. Modify them to fit the product you're promoting and add your own
personal touch.
Advertise to over 1,000,000
Ezine Readers - FREE!
Here is a list of higher quality ezine outlets:
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